Georgie Smith, is the President and Founder of A Sense of Home. Smith responded to a cry for help on social media, by a young person who had aged out of foster care. Her random act of kindness spawned thousands of random acts of kindness giving birth to A Sense of Home. 

Based in LA for 25 years, Georgie was born and raised in Perth Western Australia. Moving to Sydney after college, Georgie established herself as a successful independent film producer. Georgie continued working in Film & TV in LA, as well as designing homes and events. Her unique set of experiences and talent enabled Georgie to envision and design the systems of ASOH that crowdsource over 330, prescreened & high-quality items (that would otherwise be destined for landfills) to be tailor-selected and specially designed for each beneficiary. In only 90 minutes a home environment is created and installed by volunteers. Over 1,050 homes have been created in the first 10 years.

Australian born, Georgie Smith, has earned a number of honors including top 10 CNN Hero, Home Beautiful’s “20 People Who Will change the Design Industry ”, a DVF Award nomination, a Shero Award nomination at the Women's Choice Awards, as well as being featured in the book and global exhibit 200 Women Who Will Change the Way You See the World. 

Within days of the outbreak of the 2025 LA fires, Georgie conceived of and launched the new initiative, Home Bank LA  to provide fully functioning home environments for community members who lost everything in the LA fires. To meet the moment, the unique ASOH systems were adapted and deployed to operate out of an additional 10,000 sq foot warehouse (in close proximity to the Altadena). 

An entire community unites its resources to create a home ensuring the beneficiary feels seen, heard & understood. A radically transformative and immersive experience that resembles a modern-day barn-raising, that deeply moves both beneficiary and volunteers alike.